Show Them You Care. 4 Ways To Step Up Customer Appreciation
Show Them You Care. 4 Ways To Step Up Customer Appreciation

For many consumers, receiving the best product or service at the best price won’t win their business – the key is actually a satisfactory shopping experience. Survey findings compiled by GrooveHQ reveal that... more

Looking to Attract (or Retain) Talent? Consider Sprucing Up Your Employee Benefits.
Looking to Attract (or Retain) Talent? Consider Sprucing Up Your Employee Benefits

Employee acquisition and retention can be tricky tasks, especially when you’re dealing with new generations that have different values and expectations about their jobs than their parents and grandparents. These challenges are perhaps... more

Look Beyond the Numbers: How To Get Into Your Customers’ Heads With Consumer Insights
Look Beyond the Numbers: How To Get Into Your Customers’ Heads With Consumer Insights

What do you need to create a more effective business marketing plan? If you’re looking to grow your overall business or certain areas of your business, then you might consider how to answer this question. Refreshing your understanding... more

Who's This? Here are 5 Personality Types You Might Have to Sell To
Who’s This? Here Are 5 Customer Personality Types You Might Have To Sell To

There’s a popular saying that no two snowflakes are the same, and that mentality can be applied to the customers you’re selling to. If you pay close attention to the customers walking in your store (or, if you’re in the B2B world, the... more

Three Questions to Ask Yourself before Getting a Mortgage
Three Questions to Ask Yourself before Getting a Mortgage

If you’re a small business owner who works out of your house then you’re well-acquainted with the unique challenges... more

How to get the most out of your digital marketing analytics
How to get the most out of your digital marketing analytics

“What are our marketing dollars buying us?”

If you’ve been around long enough, you’ve either asked this question about your own business or had an executive ask this question to you. Regardless of who asks the question, it’s... more

Top 5 Challenges for Connecticut Small Businesses in 2017
Top 5 Challenges for Connecticut Small Businesses in 2017

We’re nearly a month into 2017, and like the beginning of every New Year there are challenges both new and old that small and medium-sized businesses across the country are preparing to address (not to mention the unique obstacles that... more

3 Time Management Resolutions for the New Year
3 Time Management Resolutions for the New Year

What’s the biggest challenge your business will face heading into the New Year? According to a Connecticut... more

Let’s Get Social! 4 Tips For Driving Sales Through Social Media
Let’s Get Social! 4 Tips For Driving Sales Through Social Media

A question on the mind of many small business owners is whether social media is a worthwhile investment for driving sales. Social media has been and continues to be a boon for large brands, but many smaller companies are still on the... more

Pages