Who's This? Here are 5 Personality Types You Might Have to Sell To
Who’s This? Here Are 5 Customer Personality Types You Might Have To Sell To

There’s a popular saying that no two snowflakes are the same, and that mentality can be applied to the customers you’re selling to. If you pay close attention to the customers walking in your store (or, if you’re in the B2B world, the... more

Three Questions to Ask Yourself before Getting a Mortgage
Three Questions to Ask Yourself before Getting a Mortgage

If you’re a small business owner who works out of your house then you’re well-acquainted with the unique challenges... more

How to get the most out of your digital marketing analytics
How to get the most out of your digital marketing analytics

“What are our marketing dollars buying us?”

If you’ve been around long enough, you’ve either asked this question about your own business or had an executive ask this question to you. Regardless of who asks the question, it’s... more

Top 5 Challenges for Connecticut Small Businesses in 2017
Top 5 Challenges for Connecticut Small Businesses in 2017

We’re nearly a month into 2017, and like the beginning of every New Year there are challenges both new and old that small and medium-sized businesses across the country are preparing to address (not to mention the unique obstacles that... more

3 Time Management Resolutions for the New Year
3 Time Management Resolutions for the New Year

What’s the biggest challenge your business will face heading into the New Year? According to a Connecticut... more

Let’s Get Social! 4 Tips For Driving Sales Through Social Media
Let’s Get Social! 4 Tips For Driving Sales Through Social Media

A question on the mind of many small business owners is whether social media is a worthwhile investment for driving sales. Social media has been and continues to be a boon for large brands, but many smaller companies are still on the... more

3 Ways to Better Engage Your Millennial Employees
3 Ways to Better Engage Your Millennial Employees

Millennials, or the generation born between the early 1980s and mid-1990s, have been labelled “the job-hopping generation” by some researchers. A recent study from... more

Enhance Your Business Strategy with a Community Relations Program
Enhance Your Business Strategy with a Community Relations Program

As a community bank, our team at Union Savings Bank is a huge believer in giving back to our neighbors and customers. Over the last 150 years, we’ve prioritized the... more

Is Inventory Financing Right For Your Small Business
Is Inventory Financing Right For Your Small Business?

One of the core challenges of running a business is ensuring you have the appropriate level of inventory to meet anticipated demand. While you may have the timing of your seasonal demand cycles down to a science, securing the capital to... more

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